SUCCESSFUL LEVY RENEWAL AFTER MARKETING CAMPAIGN
Mill Creek MetroParks, established in 1891 as the first park district in Ohio, is often referred to as the gem of the Mahoning Valley. I joined the MCMP marketing team at the start of an extensive rebranding campaign. My contributions helped MCMP see significant increases in followers to their social media channels—48% on Facebook, 71% on Twitter, and a staggering 571% on Instagram. All of this was done organically, without any paid advertising.
The newly redesigned MCMP website, which I played a crucial role in developing, saw a 58% visitor increase after the first year of launch. Most importantly, my digital marketing efforts helped contribute to the passing of a 15-year levy renewal that would generate roughly 7.5 million for the park district annually.
HUGE ROI ON GOOGLE ADS AFTER CAMPAIGN RESTRUCTURE
A commercial real estate company I work with was looking to scale their business, but were held back by a digital marketing strategy that just was not working.
Through a range of services, including content marketing, social media marketing, PPC advertisements and sales funnels, I grew brand awareness, and more importantly, increased the number of sales leads.
Ultimately, we were able to significantly increase lead inquiries. After restructuring their Google Ads campaigns, we saw quick results. After one month, conversions increased by 58%, while the cost per conversion declined by over 60%.
ROI ON EMAIL MARKETING FOR YOUNGSTOWN BUSINESS
I worked with a small business that had an email list of about 5,000 customers. Unfortunately, the company was very inconsistent in sending emails out — the last email that went out was almost two years prior!
Aside from keeping the contacts, I scrapped everything and started fresh. I migrated the mailing list to MailChimp and created a “Warm Up” campaign, re-introducing the company to customers who may have forgot they even exist.
We announced a special promotion during this campaign that resulted in approximately $8,000 in sales. Not a bad start for a company thinking email marketing was useless!
TECH FRANCHISE SEES PLUMMETING SALES RISE BACK UP
A tech franchise headquartered in Boardman, Ohio was faced with declining sales, primarily due to lower cost – and lower in quality – competitors that entered their market.
The owners of the company failed to promote why their service was more expensive compared to the competitor down the street and I saw this as a huge opportunity to educate potential customers. I revised the brand message to focus on how you’re getting superior service and genuine OEM parts, unlike the competition who is using the cheap stuff that will ultimately not last and need replaced again.
More focused, efficient marketing tools helped get the message across. Shortly after a new, informative website was complete and a paid social campaign was launched, we noticed the downward sales trend begin to turn upwards. After one month, the company experienced a 12% increase in sales compared to the prior year.
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